Who We Are
Meet the team
InnerDrive started with two people and a hunch that findings from learning and performance psychology could transform the world of education – if we just gave teachers and students the right tools to understand and use them.
We are now a team of psychologists, ex-teachers, creatives and admin wizards with one thing in common: the strong belief that we can change lives for the better across education, sports and the business world by helping you understand how learning happens.
We’re always looking for more passionate people to join our close-knit team. If you think InnerDrive might be the place for you to make a difference, check out our Careers page or get in touch at info@innerdrive.co.uk.

Edward Watson
Founder & Director
After graduating from Oxford, seven years in the army and an MBA, Edward founded InnerDrive in 2006.
Over the past decade, he has designed and delivered student, parent and teacher workshops for hundreds of schools.

Bradley Busch
Director
Bradley is a chartered psychologist and Director of InnerDrive.
He is one of the leading experts on how psychological research can help students and teachers improve how they think, learn and perform.

Matt Shaw
Head of Sales
Matt is a chartered sport psychologist and Head of Sales.
Over the last 5 years, he has delivered hundreds of workshops in schools around the UK, helped Team GB athletes medal at the Olympics, and regularly appeared in sport media.

Lou Bogatchek
Marketing Manager
Lou oversees InnerDrive’s marketing efforts, content creation and research team.
They love using their background in graphic design and passion for storytelling to make Teaching & Learning findings more accessible to the educators and students who need them most.

Patrick Ibbotson
Head of Online Learning
Patrick oversees the InnerDrive Online Academy and works with our team of experts to create Teacher CPD training and provide outstanding customer service.
He has an MSc in Psychology with a Distinction and previously worked at Naomi Korn Associates and the Museum of London.

Nicky Martin
Office Manager
Nicky is InnerDrive’s Office Manager.
She is passionate about using her organisational skills and 20 years of experience to ensure a smooth operation in the office and the schools we visit, as well as deliver excellent customer service to our clients.

Tia Prior
Performance Psychologist
Tia holds a Sport and Exercise Psychology Masters with Distinction from Northumbria University.
She regularly works with a range of clients in sport and education to help them improve their mindset, perform better under pressure and learn more effectively.

Tania Thomas
Marketing Assistant
Tania is the person behind InnerDrive’s social media and delights in spending her days crafting tweets, emails and more for your reading pleasure.
Having switched from a career in fashion in pursuit of a more meaningful role, she loves seeing her work make a difference to others.

Durrel Thomas
Digital Marketing Apprentice
Durrel is completing his Digital Marketing apprenticeship, focusing on helping bridge the gap between our Marketing and Sales departments.
Before transitioning into the marketing industry, he worked as a content creator and camera assistant.

Chantal Duarte
Performance Psychologist
Chantal is a BASES-registered performance psychologist who delivers our school workshops.
She works with individuals and organisations in a variety of education, elite sport and corporate settings across the globe, providing practical tools for behaviour change and enhanced performance.

Emma Wan
Educational Psychology Research Intern
Emma is studying for a BSc in Psychology at King’s College London.
She has a strong passion for educational psychology. Her work reporting on key research findings makes all the difference in helping us improve student learning and staff development through evidence-based research.

Esther Egharevba
Sport Psychology Research Intern
Esther is studying for a BSc in Sport Psychology at Loughborough University.
Her research work is the foundation for much of our sport psychology content. She loves assisting with our sport clients’ coaching and hopes to make the best of this experience before graduating next year.

Molly Stone
Sport Psychology Research Intern
Molly is studying for a BSc in Sport and Exercise Science at Loughborough University.
Her work helps disseminate sport psychology findings across our articles, social media profiles and athlete consultancy. She also has a key role in designing and building the Teacher CPD Academy.

Portialee Beckford-Martin
Educational Psychology Research Intern
Portialee studies Psychology at King’s College.
She uses her writing and academic research to create digestible yet impactful content for school staff and students. She enjoys being a part of a dynamic, passionate team – and all the free hot chocolate.

Pavlov Watson
Office Dog
Pavlov joined InnerDrive at the tender age of 2 months.
He has since been using his strong people skills to boost office morale. Some of his favourite objects to hold in his mouth include shoes, dead leaves, scrap paper and bottle caps.